There’s no single answer, but there are some common characteristics:
- It employs SEO best practices, with keywords, phrases and links properly placed.
- It’s sharable, because it captures a moment of history or a special accomplishment, breaks useful news or is just plain fun.
- It’s clickable, with irresistible headlines that entice a desire for more.
- It’s engaging, and makes your audience want to vote on, search, click around on or respond to the content.
How do you make this happen consistently? How do you coach these principles into your staff? Email Matt Schroeder, the Digital Content Guru, and start posting great digital content today.